What Photos Should I Add to My Google Business Profile?

Photos help customers see what you offer, recognize your location, and decide whether your business fits their needs. They are a practical part of keeping your Google Business Profile useful.

Start with real images of your business. Google's business photo guidance covers the categories below; choose the ones that apply to your business.

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1. A Logo Photo

Upload a clear logo to help customers recognize your business. Use the original image file and check that it remains legible at a small size.

Best practice: Google's photo requirements recommend 720 x 720 pixels, in JPG or PNG format, between 10 KB and 5 MB. Keep your logo consistent with your other branding.

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2. A Cover Photo

Choose a cover photo that represents your business clearly. Google may show a different image first, even after you select a cover photo.

Best practice: Use a well-lit photo of your storefront, your team at work, or a product you sell. Follow Google's general photo requirements and check how the image crops on your profile.

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3. Interior Photos

If customers come to your location, interior photos help set expectations and build trust before they walk in the door. Show the reception area, workspace, or any environment that reflects your brand's quality.

Best practice: Good lighting is everything. Natural light is ideal. Avoid cluttered or messy spaces — these photos directly influence whether someone decides to visit.

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4. Exterior Photos

Exterior shots help customers find you. A photo of your building or signage — especially from the street — lets people confirm they're in the right place before they even park.

Best practice: Take photos at different times of day if possible. Include any visible signage, parking areas, or entry points. If you operate from a home office or don't receive clients on-site, skip this category.

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5. Team Photos

People do business with people. Photos of you and your team — working, smiling, engaged with a client — add a human element that stock photography simply can't replicate. These photos build familiarity and trust before a prospect ever speaks with you.

Best practice: Show your team doing their work, with permission from anyone pictured. Choose images that help a customer understand who they will meet.

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6. Product or Service Photos

Show what you sell or what you do. If you're a landscaper, show before-and-after shots of a job. If you're a web designer, show a monitor with a site you've built. If you sell physical products, photograph them clearly against a clean background.

Best practice: Choose clear, well-lit images that show useful details. Use natural lighting or a lightbox if you're photographing products.

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7. Photos Added by Customers

Customers can upload photos to your profile. Review them periodically to understand what people see when they look up your business.

Best practice: If a customer photo violates Google's content policies, you can report it for review. A removal request does not guarantee removal; simply disliking a photo is not enough.

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How Many Photos Should You Have?

Build a set that answers customers' practical questions: what you sell, what your work looks like, and how to recognize your premises if they can visit. Google's category-specific guide suggests at least three photos for several categories, including products, interiors, and team photos, where relevant.

Update images when your products, team, premises, or services change. A monthly review can help you spot outdated photos; uploading on a fixed schedule does not guarantee better rankings.

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What NOT to Upload

A few things to avoid:

• Stock photos presented as your work or premises — Use images that accurately represent your business.
• Text-heavy graphics — Choose clear business photos so customers can see what you offer.
• Low-resolution or blurry images — These reflect poorly on your business. If it doesn't look sharp on a phone screen, don't use it.
• Photos that violate Google's content policies — Review the rules before uploading.

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The Bigger Picture

Photos help customers assess your business alongside accurate hours, services, contact information, and reviews. Google's local ranking guidance identifies relevance, distance, and prominence as the main factors. It does not establish a photo-upload schedule as a direct ranking factor.

If you're not sure where your GBP stands, contact JPA Creations for a free local presence audit — we'll review your photos, profile completeness, and rankings and tell you exactly what needs attention.